17.01.2012

Take a closer look at a selection of Brands from our Portfolio:

17.01.2012

Next D*DNA Meetup at Schiphol Group 19th of January 2012

DesignThinkers initiated and facilitates DesignersDNA, an international network of 'Corporate Change Agents' within global corporate organizations like Cisco, Philips, Volkswagen, Rabobank, DSM, Oce and Schiphol.
read more

04.01.2012

DesignThinkers works on Mobility Services for NS (Dutch Railways)

The main focus is Utrecht’s central train station. Currently undergoing a fundamental redevelopment, this represents an excellent opportunity for innovating the Service Experience of train passengers. Soon more.

04.01.2012

DT welcomes Japanese Delegation for Service Design MasterClass

We are very proud to start the year 2012 with an in-house MasterClass for Nomura Research Insitute and NTT Data Institute Management Consulting from Japan to learn more about our Service Innovation Approach and Corporate Cases.

04.01.2012

DT is designing for the Centre for Service Innovation AHO in Norway

DesignThinkers is very honored to be working for the Centre for Service Innovation (CSI) AHO in Norway. We will be facilitating workshops on innovations in customer and brand experiences for several mayor companies. Soon more.

14.11.2011

Launch DT Chile 14/15th of November 2011 by Alfredo Osorio

DT Chile will be launched officially 14/15th of November 2011 by Alfredo Osorio at the National Event, opened by the minister of Economic Affairs in Chile, 'Diseña innovacion, emprende negocios - 1 taller nacional'.
read more

14.11.2011

DT designs for Shell, Gasunie, IRO and Ministry of Economic Affairs

Shell, Ministry of Economic Affairs, Gasunie and IRO have asked DesignThinkers to create a concept to share the Dutch vision on energy. The concept 'Energising the Future' will be presented in Qatar December 7th.
read more

06.10.2011

Join our MasterClass Service Design Thinking December 13th

Increasingly you read about Service Design and Design Thinking in the media. But what does it actually mean? What can Service Design mean for a company or organization? Sign up for an introductory Master Class and find out.

read more

23.09.2011

DesignThinkers works alongside the professionals at Philips Design

We are very happy and proud to be able to work alongside the professionals at Philips Design. For a new Philips Summit this Fall we will assist in designing Business Models, Communities, Roadmaps and Service Blueprints.

27.06.2011

DT facilitates United Nations World Tourism Organization (UNWTO)

Our main challenge is to facilitate the Idea Generation Process of the United Nations World Tourism Organization (UNWTO) in Egypt, using Service Design tools. How to maintain valuable customer relationships in times of crisis?

23.06.2011

MasterClass Customer Journey LAB for FreedomLab Future Studies

DesignThinkers Customer Journey LAB uses an integrated view on the Customer's Experience to uncover Key Customer Insights needed for the development of Real and Valuable Solutions.

23.06.2011

DT is Customer Journey Mapping for Fashion Brand Sandwich_

How to turn a Fashion label into a true Fashion Brand? How can we design a Loyalty Program that suits future needs? How can Social Media help the Brand? First step is gaining insights from the Customer Journey. Soon more.

12.04.2011

DT is working for a new S-Korean TV Station, defining Brand Values

DT was asked to define the Key Brand Values of a new South Korean TV Station, using Design Thinking tools. The new TV Station will be launched this year and is owned by JoongAng Media Network (JMnet), one of Korea's largest Media Groups. In this project we work closely together with our Associate Erik Roscam Abbing from Zilver.

10.12.2010

DesignThinkers designs Brand for Telegraaf Media Nederland

Telegraaf Media Nederland (TMG) is about to launch a nationwide network of hyperlocal sites. The portal is called dichtbij.nl and will be online end of this year. DT was responsible for the design and the story of the Brand.
read more

19.11.2010

Province of Noord-Brabrant Sustainable Mobility Community

The community aims to facilitate conversations and knowledge sharing on Sustainable Mobility for organizations in The Province of Noord-Brabant. DesignThinkers is working together with mobility expert Bureau H2o.
read more

11.10.2010

High Potentials Programme for Ministry of Foreign Affairs

DesignThinkers was asked by the Ministry of Foreign Affairs to design and implement a Community for future High Potentials. We named the Community Programme: 'Come and join our Network'. Soon more.

15.09.2010

DesignThinking for Hyperlocal Online Initiative TMG

Telegraaf Media Groep has asked DesignThinkers to join their Project Team to test several concepts for online (hyper)local news. Design Thinking Methodologies like Co-Creation are key elements for success.

20.08.2010

Designing for Science Port Holland

Science Port Holland will form one of the leading innovation hotspots in Europe. DesignThinkers was asked by DSM and TU Delft, University of Technology to visualize this unique proposition for marketing purposes.

read more

19.08.2010

World Expo 2010 Shanghai 'Better City, Better Life'

From 1 May till 31 October, the World Expo 2010 takes place in Shanghai. The participants are challenged to come up with ideas for liveable cities in the 21st century. DesignThinkers was asked to design a complete Press Toolkit.

21.06.2010

DT launches Health Care Initiative: CareToDesign

CareToDesign consists of a network of specialists in Branding, New Marketing Strategy & Innovation, all with a passion for health care. CareToDesign focuses on customer-driven innovation in health care, using Design Thinking tools.
check out the website

25.05.2010

Graham Hill becomes Associate DesignThinkers

With Graham Hill DesignThinkers strengthens its Design Thinking force.
Graham is a senior professional who has extended experience in all Customer-driven Innovation, Customer Experience Management and Customer Co-creation.
view profile Graham Hill

21.05.2010

Philips and DesignThinkers join forces in Community

Philips and DesignThinkers have agreed upon working together on building a community of highly experienced professionals using Design Thinking and Service Design tools and methods within large complex organizations. Soon more.

08.03.2010

DT starts LAB Pilots at Ministry of Economic Affairs

DesignThinkers is working closely together with NL Agency, department of the Dutch Ministry of Economic Affairs, on Customer Journey LAB Pilot projects. Main goal is to give insights and search for ways to improve Customer Care.

08.02.2010

DT designs Crowdsourcing tools for Greenpeace

The Greenpeace organization is one amongst many 'communicators' of 'the green message'. Within this context of green messages you firstly look at how the recipients experience all these messages. Soon more.

08.02.2010

DT designs Publication for New York festivities

The publication is published within the framework of the festivities around Henry Hudson, who four hundred years ago moored with its ship on the island Manhattan, and will be distributed by the Dutch Minister of Foreign Affairs.
sneak preview

01.02.2010

Internal Branding: Gasunie takes gas transport further

Europe relies on natural gas, it is vital to our society. Gasunie's network plays a key role in ensuring security of natural gas supply. How to visualize for internal branding purposes such an important role?

read more

01.02.2010

NL Agency: Internal Campaign 'Spotlights'

DesignThinkers created an internal campaign for NL Agency, department of the Dutch Ministry of Economic Affairs, called 'Spotlights'. Highlighting creative and collaborative projects.
sneak preview

21.01.2010

New Publication on Service Design

DesignThinkers participated in writing a book on Service Design called "Designing Services with Innovative Methods". This publication presents the emerging and increasingly important field of Service Design.
order now

05.10.2009

DT is developing Services for Ports of Amsterdam

DesignThinkers will research and develop new ways of building relationships with potential employees and workers. Our main focus will be on developing new services around public transport, to improve the image of the ports and get them closer to the people.

read more

05.10.2009

The Water Board: 'Building Relationships'

The Water Board (Waterschap Vallei & Eem) is a public organization and provides the Dutch with a very important service: They take care of all the water. And since half of the Netherlands lies below sea-level their work is vital to the country.

read more

17.06.2009

Olympic Winter Games 2014 Sochi

In 2014 Russia will host its first ever Olympic Winter Games in Sochi. This will present a big challenge for Russia to show the world its capacity in organising a world level sport event.

read more

29.05.2009

Business of Design Week Hong Kong

Last years Business of Design Week (BODW) was held in Hong Kong from the 10th until the 15th of december. The BODW is Asia’s leading international conference dedicated to Design, Brand and Innovation.
read more

27.04.2009

Ministry of Economic Affairs chooses DesignThinkers

After a European tender competition DesignThinkers signs a contract with the EVD (Dutch Ministry of Economic Affairs). For at least three years DesignThinkers will work together with the Ministry on the development of International Strategies and Service Concepts.

23.04.2009

Holland Branding

A short while ago we created a so called Brand Book (a Silver Box with three books in it... and a Miffy) for the Branding of Holland. This was part of a larger Nation Branding Project we are working on for the Dutch government.

read more

20.03.2009

Netherlands Foreign Investment Agency (NFIA)

DesignThinkers will assist the Netherlands Foreign Investment Agency (NFIA) while exploring and developing new ways to achieve their goals. 'Why invest in Holland' is the principal theme. Take a look at the Corporate Presentation we created: 'Why invest in Holland?'

read more

26.01.2009

Mobile Phone Service Provider

DesignThinkers was asked to develop a new Mobile Phone Service Provider and innovative Mobile Services. Because of the competitiveness of the market we can't disclose our ideas and client yes. But what we can say is that we are developing a Service Provider with a strong regional and social focus.

10.01.2009

Meeting Spot The end of the World

Come and visit us at our new Meeting Spot at The end of the World.

05.01.2009

M&S Mode: 'Real Women'

M&S Mode is an international fashion brand for women with 423 stores in 6 different countries. DesignThinkers works together with M&S Mode while developing a new international strategy and a vision on interactive marketing aimed at women.

We develop Service Design Thinking Strategy and Marketing Campaigns, build Communities and Design Innovative products and services.




Design Thinking is the glue between all disciplines.




DT is a co-operative organisation existing of several Associates.




New Realities, New Tools, New Marketing.




Stop treating service as a commodity. It's time for a new industrial revolution. The service revolution.




Just like the other two industrial revolutions, it is going to change the way we work, live, and educate our children.




An ongoing conversation and feeling of co-ownership is the key to a succesfull relationship between service provider and end-user.




Empowerment of the customer is making strong brands vulnerable.




Stop treating service as a commodity. It's time for a new industrial revolution. The service revolution.




Just like the other two industrial revolutions, it is going to change the way we work, live, and educate our children.




An ongoing conversation and feeling of co-ownership is the key to a succesfull relationship between service provider and end-user.




Empowerment of the customer is making strong brands vulnerable.




Stop treating service as a commodity. It's time for a new industrial revolution. The service revolution.




We develop New Marketing Strategy and Campaigns, build Communities and Design Innovative products and services.




Design Thinking is the glue between all disciplines.




DT is a co-operative organisation existing of several Associates.




New Realities, New Tools, New Marketing.

17.01.2012

We believe in the importance of Creative Thinking and learning by Doing
DesignThinkers is a Design Driven Service Innovation Company. We help organizations design Brands, Product Service Systems and Cultures of Trust. To strengthen their capability to innovate and enable the Co-Creation Value with all Stakeholders. Our goal is to create Sustainable Business based on a long term and Human Centred Vision.
Take a look at the Profiles of the Key Associates of DesignThinkers

17.01.2012

Out now: Paperback version ‘This is Service Design Thinking’




DesignThinkers co-authored the European Design Award Winner 'This is Service Design Thinking: Basics, Tools, Cases'. How to design and market services to create outstanding Customer Experiences? A paperback version is available now.
Click here to read the first chapter online

What DT has to offer:

How to improve the Customers' Experience

Customer Journey LAB is an innovative tool, developed by DesignThinkers, using Service Design and Design Thinking methodologies. It is an effective tool to get insights and improve your customers' experiences of the product and the related services.


Our creative thinkers can help your company to improve the customers' experiences of your brand. We offer our creative LAB sessions for identifying improvements and new opportunities. Using the outcome of the LAB sessions for Designing New Services or Marketing Campaigns for successful brands.
Find out how our Customer Journey LAB sessions can improve your Brand

16.11.2011

DesignThinkers keeps you up to date about Design Thinking and New Marketing. Check out our DT Blog to read interesting articles from our Associates, Events and other News items:

14.11.2011

Latest News: Telegraaf Media Nederland (TMG) about to launch new Brand


Telegraaf Media Nederland (TMG) is about to launch a nationwide network of hyperlocal sites. The portal is called dichtbij.nl and will be online next month. DesignThinkers is responsible for the Design and the Story behind the Brand. Read more on Emerce


23.09.2011

Latest News: London Service Design Party & UnConference SOLD OUT

We are organising this event to create a good reason to get together, share and get inspired. Topic: '10 years of Service Design, Now What?'
Check out our Design Thinking Network for more information.

20.04.2011

DesignThinkers Key Note Speaker at AEGON Marketing Conference April 15th


'Trust, the next big thing'. This is the title of DesignThinkers Key Note for AEGON's Marketing Conference April 15th. How to close the 'trust gap' that has grown too wide? How can AEGON start good relationships with customers built on trust? Read our thoughts on trust:

12.04.2011

Design Thinking Network, Powered by Wenovski

The people at DesignThinkers are specialists in facilitating Conversations, building Communities and are strong supporters of self organisation and cross disciplinary Collaboration. That is why we started an open platform for sharing ideas between Creative Thinkers from all possible backgrounds. Over 1700 professionals already joined the Design Thinking Network, Powered by Wenovski.
Check it out...

09.03.2011

DesignThinkers takes part at Global Service Jam 2011

On 11 March, 2011, people interested in Service and Customer Experience will meet all over the globe. In a spirit of experimentation, co-operation and friendly competition, teams will have 48 hours to develop brand new services inspired by a shared theme.
Find out what happens at the Service Jam.

07.03.2011

Graham Hill Blogger at 'Enterprise Social 2.0', Brussels

Graham will be one of the ‘Official Bloggers’ at the 'Enterprise Social 2.0' event in Brussels during the 8th/9th March. Graham will be tweeting (hashtag #es20) and blogging interviews with the people responsible for Social CRM in many organisations just like these. Look out for Grahams' tweets and posts from the event over the next few days!

read more

19.11.2010

Book Launch Erik Roscam Abbing, Brand-Driven Innovation

By Erik Roscam Abbing, Associate DesignThinkers and Owner at Zilver Innovation
On October 27, 2010 Erik Roscam Abbing introduced his new book on Brand Driven Innovation. In an inspiring afternoon, speakers from the academic and business world shared their ideas and visions on the subject. We'd like to recommend this inspiring book as it shows the power and business advantage of Brand Driven Innovation.
Click here for more information

25.10.2010

The use of Service Design is gaining Momentum

By Arne van Oosterom for EMERCE
Unfortunately, most organisations are not capable of listening to stories. And this is why the gap between "inside and outside" has grown too wide. To stay competitive and survive the changes organisations are presently facing, they need to reassess the way they are structured, function and build relationships with customers.
Read the article on EMERCE (in Dutch)

13.10.2010

Extreme CRM MakeOver in Seven Days


By Graham Hill, Senior Associate and Strategic Advisor DesignThinkers
It only takes seven days to give an organisation a complete Customer Relationship Management (CRM) MakeOver. At 'CRM in 1 Day' Hill presented the key questions a company should ask in order to achieve this. Key to succes is listening to the customer. That does not mean that companies lose control over their customers. "Control is an illusion," says Hill.
Read the full article Extreme CRM MakeOver in Seven Days (in Dutch)

21.09.2010

DT hosts Creative Corner at PICNIC '10 for Vodafone

Our world is getting increasingly complex and interconnected. The rise of powerful Service Ecosystems developed by Google and Apple are challenging our traditional Business Models. In this hands-on sessions we will discover the possibilities Design Thinking offers for Redesigning Business. DesignThinkers will host the Creative Corner for a.o. Vodafone on wednesday, thursday and friday.
Check out the full Program on the PICNIC '10 website

15.09.2010

DesignThinkers Moderator on Emerce eDay, September 16th

Emerce eDay is the yearly Dutch Convention for online business and marketing decision makers. New strategies, cases, concepts and technology on e-business will be delivered by national and international Keynote speakers. DesignThinkers was asked to take part at Emerce eDay in the role of Moderator. September 16th, Van Nelle Design Factory, Rotterdam.
Check out the Emerce eDay website for more information

15.09.2010

LAB sessions and opening Keynote at CCC 2010

The Creative Company Conference is excited to announce the core themes of its 2010 Conference: Design thinking, Services Design and Innovation and Entrepreneurship in the creative industries. The Creative Company Conference has asked DesignThinkers to facilitate Customer Journey LAB Break-Out Sessions. Arne van Oosterom will be one of the Keynote Speakers at the Conference.
Read more about the Creative Company Conference Program

26.05.2010

10 Steps to Customer Journey Mapping

By Arne van Oosterom, MYCUSTOMER.com. To stay competitive and survive the changes organisations are facing today, they need to reassess the way they build relationships with customers. Customer Journey Mapping could hold the key to analysing and improving the Customer Experience. DesignThinkers lists the 10 key ingredients to a Customer Journey Map.
Read the article on MYCUSTOMER.com

22.04.2010

Arne van Oosterom Closing Keynote Speaker on IA Conference

The theme of this year's IA Conference is "Service Design Thinking". It looks at a challenge that information architects find themselves facing again and again; how to create benefits that really make a difference to the user, that are perceived as being innovative and thus strengthen the product’s or service provider’s brand in the long term.
Take a look at the Keynote "Building a Culture of Trust"

09.02.2010

Next UnConference to be held in New York City Febr. 12th

A WENOVSKI Design Thinking UnConference is a relatively small gathering of Creative Thinkers. The NYC UnConference is a collaboration between DMD Insight, AIGIA, Parsons New School for Design and WENOVSKI & DesignThinkers. To attend the NYC UnConference or to keep informed about future UnConferences go to our WENOVSKI platform.
Go to the WENOVSKI Design Thinkers Network

10.02.2010

DesignThinkers is lecturing in New York City

On Feb 9th-13th Arne van Oosterom (Partner at DesignThinkers) will be at the Parsons School of Design Strategies in New York City for a Strategic Session and lecturing on Service Design and Design Thinking.
Business Week already commented, written by Bruce Nussbaum

05.10.2009

Goodbye Process-Thinking. Hello Design-Thinking

By Graham Hill, Customers & More. If I was advising a client today on who are the best Customer Experiences (CEX) designers, I would be pointing them to design agencies like DesignThinkers in Amsterdam, live|work or Engine Service Design, not to the CEX consultancies that I might have used only a few years ago.

read more

26.06.2009

DesignThinkers Weblog

Visit the blog by Strategic Design Agency DesignThinkers to read about new developments, case studies and publications from the field of Service Design and related topics.

Service Design Weblog

23.04.2009

DT 5 Steps Service Innovation Method

DesignThinkers assists Public and Private organizations and companies in delivering the best possible Service. We help them to be more innovative and competitive. To do so we created a 5 Steps Service Innovation Method. This Method is used as a guide while working on complex Service Design projects.

12.04.2009

Twitter Interview with Adformatie

DesignThinkers gave a short interview to the Dutch marketing and advertisement magazine Adformatie...via Twitter. Subject: "How experimental is the Dutch Media World?"

Download a PDF with the article (in Dutch)

08.04.2009

DT Workshop on Service Design at the MCI University

Arne van Oosterom from DesignThinkers gave a lecture and workshop on Service Design at the MCI Bridging University & Business in Austria on May 12 and 13. The Service Design Workshop will be part of the students graduation project. Take a look at the Workshop Presentation:

21.03.2009

DT at the DMI Conference in Milan

Arne van Oosterom from DesignThinkers has been invited to give break-out sessions on Service Design at the Design Management Institute Conference in Milan. The theme of the conference: Facing - Changing & Changing - Facing REALITIES. Let’s get real: Every day, we confront constantly evolving challenges that affect our role as design leaders. What will have the biggest impact on our lives and work? How can we manage, meet, and change the future?
The conference will be held at the Designmuseum La Triennale Di Milano on 1-3 April 2009.
More info...

02.04.2009

International Service Design Network


DesignThinkers is a member of the International Service Design Network. Take a look at the other members and what the network does....

05.03.2009

DT at the Academy of Design, Finland


The Savonia University of Applied Sciences, Kuopio Academy of Design, Finland organises an event on sustainability, design and project management. Arne van Oosterom from DesignThinkers will give a lecture on the value of 'Design Thinking' for the development and success of sustainable designs.


Get more more information on the event at the Akatemia website (in Finnish) ....

07.09.2008

DesignThinkers at PICNIC 2008

A hands-on service design lab at the international PICNIC conference in Amsterdam brought the Service Design approach to a wider audience in the Netherlands for the first time.
Get more information...

16.08.2008

Irish Times Article

Recently Arne van Oosterom from DesignThinkers participated in a case study on improving patient care held by the Irish Times.
Read the case...

And here you can read what Ben Reason (live|work), Keith Finglas (Innovation Delivery Limited) and Arne had to say about improving patient care. Read...