30.08.2010

DESIGNTHINKERS ON TWITTER

23.08.2010

DesignThinkers Introductory MasterClass: Service Design

Increasingly you read about Service Design in the media. But what does it actually mean? What can Service Design mean for a company or organization? Sign up for an introductory Service Design Master Class and find out.

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20.08.2010

DT Designs Product/Service Combinations for Philips

We are very happy and proud to be able to work alongside the professionals at Philips Design. For a new Philips Venture we will assist in designing Business Models, Communities, Roadmaps and Service Blueprints.

20.08.2010

Designing for Science Port Holland

Science Port Holland will form one of the leading innovation hotspots in Europe. DesignThinkers was asked by DSM and TU Delft, University of Technology to visualize this unique proposition for marketing purposes.

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19.08.2010

World Expo 2010 Shanghai 'Better City, Better Life'

From 1 May till 31 October, the World Expo 2010 takes place in Shanghai. The participants are challenged to come up with ideas for liveable cities in the 21st century. DesignThinkers was asked to design a complete Press Toolkit.

21.06.2010

DT launches Health Care Initiative: CareToDesign

CareToDesign consists of a network of specialists in Branding, New Marketing Strategy & Innovation, all with a passion for health care. CareToDesign focuses on customer-driven innovation in health care, using Design Thinking tools.
check out the website

25.05.2010

Graham Hill becomes Associate DesignThinkers

With Graham Hill DesignThinkers strengthens its Design Thinking force.
Graham is a senior professional who has extended experience in all Customer-driven Innovation, Customer Experience Management and Customer Co-creation.
view profile Graham Hill

21.05.2010

Philips and DesignThinkers join forces in Community

Philips and DesignThinkers have agreed upon working together on building a community of highly experienced professionals using Design Thinking and Service Design tools and methods within large complex organizations. Soon more.

08.03.2010

DT starts LAB Pilots at Ministry of Economic Affairs

DesignThinkers is working closely together with NL Agency, department of the Dutch Ministry of Economic Affairs, on Customer Journey LAB Pilot projects. Main goal is to give insights and search for ways to improve Customer Care.

08.02.2010

DT designs Crowdsourcing tools for Greenpeace

The Greenpeace organization is one amongst many 'communicators' of 'the green message'. Within this context of green messages you firstly look at how the recipients experience all these messages. Soon more.

08.02.2010

DT designs Publication for New York festivities

The publication is published within the framework of the festivities around Henry Hudson, who four hundred years ago moored with its ship on the island Manhattan, and will be distributed by the Dutch Minister of Foreign Affairs.
sneak preview

01.02.2010

Internal Branding: Gasunie takes gas transport further

Europe relies on natural gas, it is vital to our society. Gasunie's network plays a key role in ensuring security of natural gas supply. How to visualize for internal branding purposes such an important role?

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01.02.2010

NL Agency: Internal Campaign 'Spotlights'

DesignThinkers created an internal campaign for NL Agency, department of the Dutch Ministry of Economic Affairs, called 'Spotlights'. Highlighting creative and collaborative projects.
sneak preview

21.01.2010

New Publication on Service Design

DesignThinkers participated in writing a book on Service Design called "Designing Services with Innovative Methods". This publication presents the emerging and increasingly important field of Service Design.
order now

05.10.2009

DT is developing Services for Ports of Amsterdam

DesignThinkers will research and develop new ways of building relationships with potential employees and workers. Our main focus will be on developing new services around public transport, to improve the image of the ports and get them closer to the people.

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05.10.2009

Shell International bv: 'Energising the Future'

The National Comity WPC Netherlands (Shell, Ministry of Economic Affairs, TU Delft, Gasunie, GasTerra and IRO) have asked DesignThinkers to create a concept to share the Dutch vision on energy in a World in Transition.
read more

05.10.2009

The Water Board: 'Building Relationships'

The Water Board (Waterschap Vallei & Eem) is a public organization and provides the Dutch with a very important service: They take care of all the water. And since half of the Netherlands lies below sea-level their work is vital to the country.

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17.06.2009

Olympic Winter Games 2014 Sochi

In 2014 Russia will host its first ever Olympic Winter Games in Sochi. This will present a big challenge for Russia to show the world its capacity in organising a world level sport event.

read more

29.05.2009

Business of Design Week Hong Kong

Last years Business of Design Week (BODW) was held in Hong Kong from the 10th until the 15th of december. The BODW is Asia’s leading international conference dedicated to Design, Brand and Innovation.
read more

27.04.2009

Ministry of Economic Affairs chooses DesignThinkers

After a European tender competition DesignThinkers signs a contract with the EVD (Dutch Ministry of Economic Affairs). For at least three years DesignThinkers will work together with the Ministry on the development of International Strategies and Service Concepts.

23.04.2009

Holland Branding

A short while ago we created a so called Brand Book (a Silver Box with three books in it... and a Miffy) for the Branding of Holland. This was part of a larger Nation Branding Project we are working on for the Dutch government.

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20.03.2009

Netherlands Foreign Investment Agency (NFIA)

DesignThinkers will assist the Netherlands Foreign Investment Agency (NFIA) while exploring and developing new ways to achieve their goals. 'Why invest in Holland' is the principal theme. Take a look at the Corporate Presentation we created: 'Why invest in Holland?'

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26.01.2009

Mobile Phone Service Provider

DesignThinkers was asked to develop a new Mobile Phone Service Provider and innovative Mobile Services. Because of the competitiveness of the market we can't disclose our ideas and client yes. But what we can say is that we are developing a Service Provider with a strong regional and social focus.

10.01.2009

Meeting Spot The end of the World

Come and visit us at our new Meeting Spot at The end of the World.

05.01.2009

M&S Mode: 'Real Women'

M&S Mode is an international fashion brand for women with 423 stores in 6 different countries. DesignThinkers works together with M&S Mode while developing a new international strategy and a vision on interactive marketing aimed at women.

We develop New Marketing Strategy and Campaigns, build Communities and Design Innovative products and services.




Design Thinking is the glue between all disciplines.




DT is a co-operative organization existing out of several Associates.




New Realities, New Tools, New Marketing.




Stop treating service as a commodity. It's time for a new industrial revolution. The service revolution.




Just like the other two industrial revolutions, it is going to change the way we work, live, and educate our children.




An ongoing conversation and feeling of co-ownership is the key to a succesfull relationship between service provider and end-user.




Empowerment of the customer is making strong brands vulnerable.




Stop treating service as a commodity. It's time for a new industrial revolution. The service revolution.




Just like the other two industrial revolutions, it is going to change the way we work, live, and educate our children.




An ongoing conversation and feeling of co-ownership is the key to a succesfull relationship between service provider and end-user.




Empowerment of the customer is making strong brands vulnerable.




Stop treating service as a commodity. It's time for a new industrial revolution. The service revolution.

DesignThinkers is a New Marketing Agency for a New Era

New Realities, New Tools, New Marketing
DesignThinkers is a New Marketing Agency existing of several Associates. We build our organisation on the basis of freedom, trust and equality. These principles infuse a great sense of responsibility and entrepreneurship within all the people working at DesignThinkers. We believe in the importance of creative thinking, facilitating ongoing conversations and learning by doing. We are a New Marketing Agency for a New Era. We develop Marketing Strategy and Campaigns, build Communities and Design and Implement innovative products and services.

19.08.2010

LAB sessions at Creative Company Conference 2010

The Creative Company Conference is excited to announce the core themes of its 2010 Conference: Design thinking, Services Design and Innovation and Entrepreneurship in the creative industries. The Creative Company Conference has asked DesignThinkers to facilitate Customer Journey LAB Break-Out Sessions. Arne van Oosterom will be one of the Keynote Speakers at the Conference.
Read more about the Creative Company Conference Programme

What DT has to offer:

How to improve the Customers' Experience

Customer Journey LAB is an innovative tool, developed by DesignThinkers, using Service Design and Design Thinking methodologies. It is an effective tool to get insights and improve your customers' experiences of the product and the related services.


Our creative thinkers can help your company to improve the customers' experiences of your brand. We offer our creative LAB sessions for identifying improvements and new opportunities. Using the outcome of the LAB sessions for Designing New Services or Marketing Campaigns for successful brands.
Find out how our Customer Journey LAB sessions can improve your Brand

26.05.2010

10 Steps to Customer Journey Mapping

By Arne van Oosterom, MYCUSTOMER.com. To stay competitive and survive the changes organisations are facing today, they need to reassess the way they build relationships with customers. Customer Journey Mapping could hold the key to analysing and improving the Customer Experience. DesignThinkers lists the 10 key ingredients to a Customer Journey Map.
Read the article on MYCUSTOMER.com

22.04.2010

Arne van Oosterom Closing Keynote Speaker on IA Conference

The theme of this year's IA Conference is "Service Design Thinking". It looks at a challenge that information architects find themselves facing again and again; how to create benefits that really make a difference to the user, that are perceived as being innovative and thus strengthen the product’s or service provider’s brand in the long term.
Take a look at the Keynote "Building a Culture of Trust"

01.02.2010

WENOVSKI: An open platform for sharing ideas

The people at DesignThinkers are specialists in facilitating conversations, building communities and are strong supporters of self organization and cross disciplinary collaboration. That is why we started an open platform for sharing ideas between creative thinkers from all possible backgrounds. Over 1000 professionals already joined Wenovski.
Check it out...

10.02.2010

DesignThinkers is lecturing in New York City

On Feb 9th-13th Arne van Oosterom (Partner at DesignThinkers) will be at the Parsons School of Design Strategies in New York City for a Strategic Session and lecturing on Service Design and Design Thinking.
Business Week already commented, written by Bruce Nussbaum

09.02.2010

Next UnConference to be held in New York City Febr. 12th

A WENOVSKI Design Thinking UnConference is a relatively small gathering of Creative Thinkers. The NYC UnConference is a collaboration between DMD Insight, AIGIA, Parsons New School for Design and WENOVSKI & DesignThinkers. To attend the NYC UnConference or to keep informed about future UnConferences go to our WENOVSKI platform.
Go to the WENOVSKI Design Thinkers Network

05.10.2009

Interview Davison Creators with Arne van Oosterom

Arne van Oosterom gave an interview to the Davison Creators, answering questions on Service Design, Social Innovation and our rapidly changing world.
Read the interview at the Davison Creators Blog

05.10.2009

Goodbye Process-Thinking. Hello Design-Thinking

By Graham Hill, Customers & More. If I was advising a client today on who are the best Customer Experiences (CEX) designers, I would be pointing them to design agencies like DesignThinkers in Amsterdam, live|work or Engine Service Design, not to the CEX consultancies that I might have used only a few years ago.

read more

26.06.2009

DesignThinkers Weblog

Visit the blog by Strategic Design Agency DesignThinkers to read about new developments, case studies and publications from the field of Service Design and related topics.

Service Design Weblog

23.04.2009

DT 5 Steps Service Innovation Method

DesignThinkers assists Public and Private organizations and companies in delivering the best possible Service. We help them to be more innovative and competitive. To do so we created a 5 Steps Service Innovation Method. This Method is used as a guide while working on complex Service Design projects.

12.04.2009

Twitter Interview with Adformatie

DesignThinkers gave a short interview to the Dutch marketing and advertisement magazine Adformatie...via Twitter. Subject: "How experimental is the Dutch Media World?"

Download a PDF with the article (in Dutch)

08.04.2009

DT Workshop on Service Design at the MCI University

Arne van Oosterom from DesignThinkers gave a lecture and workshop on Service Design at the MCI Bridging University & Business in Austria on May 12 and 13. The Service Design Workshop will be part of the students graduation project. Take a look at the Workshop Presentation:

02.04.2009

International Service Design Network


DesignThinkers is a member of the International Service Design Network. Take a look at the other members and what the network does....

21.03.2009

DT at the DMI Conference in Milan

Arne van Oosterom from DesignThinkers has been invited to give break-out sessions on Service Design at the Design Management Institute Conference in Milan. The theme of the conference: Facing - Changing & Changing - Facing REALITIES. Let’s get real: Every day, we confront constantly evolving challenges that affect our role as design leaders. What will have the biggest impact on our lives and work? How can we manage, meet, and change the future?
The conference will be held at the Designmuseum La Triennale Di Milano on 1-3 April 2009.
More info...

05.03.2009

DT at the Academy of Design, Finland


The Savonia University of Applied Sciences, Kuopio Academy of Design, Finland organises an event on sustainability, design and project management. Arne van Oosterom from DesignThinkers will give a lecture on the value of 'Design Thinking' for the development and success of sustainable designs.


Get more more information on the event at the Akatemia website (in Finnish) ....

07.09.2008

DesignThinkers at PICNIC 2008

A hands-on service design lab at the international PICNIC conference in Amsterdam brought the Service Design approach to a wider audience in the Netherlands for the first time.
Get more information...

16.08.2008

Irish Times Article

Recently Arne van Oosterom from DesignThinkers participated in a case study on improving patient care held by the Irish Times.
Read the case...

And here you can read what Ben Reason (live|work), Keith Finglas (Innovation Delivery Limited) and Arne had to say about improving patient care. Read...