07.12.2011

Holland Branding

A short while ago we created a so called Brand Book (a Silver Box with three books in it... and a Miffy) for the Branding of Holland. This was part of a larger Nation Branding Project we are working on for the Dutch government.


We created a mainly visual Brand Book and it's used as a starting point and source of inspiration by the Dutch government and other Dutch organizations. We worked on this project together with Nation Branding specialist Simon Anholt. Especially because we were aloud to tell an emotional story using images and narratives.


Take a look at:

"... and the Dutch created Holland"

07.12.2011

DT designs Publication for New York festivities

The publication is published within the framework of the festivities around Henry Hudson, who four hundred years ago moored with its ship on the island Manhattan, and will be distributed by the Dutch Minister of Foreign Affairs.
sneak preview

07.12.2011

Next D*DNA Meetup at Volkswagen Autostadt 6/7th of October 2011

DT facilitates DesignersDNA, a platform for experienced innovation professionals to share knowledge and experience in using Service Design Thinking within global corporate organizations, like Philips, Schiphol, Rabobank.
read more

07.12.2011

DT designs Crowdsourcing tools for Greenpeace

The Greenpeace organization is one amongst many 'communicators' of 'the green message'. Within this context of green messages you firstly look at how the recipients experience all these messages. Soon more.

07.12.2011

The Water Board: 'Building Relationships'

The Water Board (Waterschap Vallei & Eem) is a public organization and provides the Dutch with a very important service: They take care of all the water. And since half of the Netherlands lies below sea-level their work is vital to the country.


DesignThinkers is developing new ways and a new language for The Water Board to build relationships with it's end-users and making their services more visible to the general public.


See the Campaign 'Het Waterschap is hier'

We develop Service Design Thinking Strategy and Marketing Campaigns, build Communities and Design Innovative products and services.




Design Thinking is the glue between all disciplines.




DT is a co-operative organisation existing of several Associates.




New Realities, New Tools, New Marketing.




Stop treating service as a commodity. It's time for a new industrial revolution. The service revolution.




Just like the other two industrial revolutions, it is going to change the way we work, live, and educate our children.




An ongoing conversation and feeling of co-ownership is the key to a succesfull relationship between service provider and end-user.




Empowerment of the customer is making strong brands vulnerable.

Client: Ministry of Economic Affairs

"Business of Design Week, Hong Kong"

Last years Business of Design Week (BODW) was held in Hong Kong from the 10th until the 15th of december. The BODW is Asia’s leading international conference dedicated to Design, Brand and Innovation.
read more

Movie Business of Design Week, Hong Kong

"Open Minds"



Client: Shell International

"Dutch Masters, Part I"

The National Comity WPC Netherlands (Shell, Ministry of Economic Affairs, TU Delft, Gasunie, GasTerra and IRO) have asked DesignThinkers to create a concept to share the Dutch vision on energy in a World in Transition. The Dutch Minister of Economic Affairs will be using this movie clip in his speech in December 2011 in Qatar.



Client: Shell International

"Dutch Masters, Part II"



Client: Shell International

"Dutch Masters, Part III"



07.10.2011

Latest News: Telegraaf Media Nederland (TMG) about to launch new Brand


Telegraaf Media Nederland (TMG) is about to launch a nationwide network of hyperlocal sites. The portal is called dichtbij.nl and will be online next month. DesignThinkers is responsible for the Design and the Story behind the Brand. Read more on Emerce


Client: Netherlands Foreign Investment Agency

"Why invest in Holland?"

DesignThinkers will assist the Netherlands Foreign Investment Agency (NFIA) while exploring and developing new ways to achieve their goals. 'Why invest in Holland' is the principal theme. Take a look at the Corporate Presentation we created: 'Why invest in Holland?'



07.09.2011

European Design Award 2011 Winner ‘This is Service Design Thinking’




Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. The book ‘This is Service Design Thinking‘ (Published by BIS Publishers) was brought together using exactly the same Co-Creative and User-Centred approaches you can read and learn about inside! DesignThinkers was responsible for one of the Case Studies.
Click here to read the first chapter online