Business of Design Week, Hong Kong
Last years Business of Design Week (BODW) was held in Hong Kong from the 10th until the 15th of december. The BODW is Asia’s leading international conference dedicated to Design, Brand and Innovation.
DesignThinkers was asked by the Dutch Ministry of Economic Affairs to create a visual identity to function as a banner for the entire Dutch contribution which has been given the title: 'Open Minds'. The curiosity of the people of Hong Kong did not let us down.
Online Platform Business of Design Week, Hong Kong
'Open Minds' celebrates the unique qualities of Dutch Design. Dutch creativity has a long and proud reputation. The Dutch creative sector is currently inspiring people in all corners of the world with its Inventiveness, Creativity and Cleverness.
Booklet Business of Design Week, Hong Kong
Dutch Keynote Speakers
The Netherlands endorses the general aim for BODW: ‘To promote Design as an essential component in business and to increase awareness of the ways in which Design can contribute to our quality of life and prosperity.’