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Holland Branding

A short while ago we created a so called Brand Book (a Silver Box with three books in it... and a Miffy) for the Branding of Holland. This was part of a larger Nation Branding Project we are working on for the Dutch government.

We created a mainly visual Brand Book and it's used as a starting point and source of inspiration by the Dutch government and other Dutch organizations. We worked on this project together with Nation Branding specialist Simon Anholt. Especially because we were aloud to tell an emotional story using images and narratives.

Take a look at:

"... and the Dutch created Holland"


Ministry of Economic Affairs chooses DesignThinkers

After a European tender competition DesignThinkers signs a contract with the EVD (Dutch Ministry of Economic Affairs). For at least three years DesignThinkers will work together with the Ministry on the development of International Strategies and Service Concepts.

We develop Service Design Thinking Strategy and Marketing Campaigns, build Communities and Design Innovative products and services.

Design Thinking is the glue between all disciplines.

DT is a co-operative organisation existing of several Associates.


Business of Design Week, Hong Kong

Last years Business of Design Week (BODW) was held in Hong Kong from the 10th until the 15th of december. The BODW is Asia’s leading international conference dedicated to Design, Brand and Innovation.

DesignThinkers was asked by the Dutch Ministry of Economic Affairs to create a visual identity to function as a banner for the entire Dutch contribution which has been given the title: 'Open Minds'. The curiosity of the people of Hong Kong did not let us down.

Movie Business of Design Week, Hong Kong

'Open Minds' Dutch Design

Online Platform Business of Design Week, Hong Kong

'Open Minds'

'Open Minds' celebrates the unique qualities of Dutch Design. Dutch creativity has a long and proud reputation. The Dutch creative sector is currently inspiring people in all corners of the world with its Inventiveness, Creativity and Cleverness.

Booklet Business of Design Week, Hong Kong

Dutch Keynote Speakers

The Netherlands endorses the general aim for BODW: ‘To promote Design as an essential component in business and to increase awareness of the ways in which Design can contribute to our quality of life and prosperity.’