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DT starts LAB Pilots Ministry of Economic Affairs

DesignThinkers is working closely together with NL Agency, department of the Dutch Ministry of Economic Affairs, on Customer Journey LAB Pilot projects. Main goal is to get insights and search for ways to improve Customer Care.

12.03.2010

10 Steps to Customer Journey Mapping

To survive the changes organisations are facing today, they need to reassess the way they build relationships with customers. Customer Journey Mapping could hold the key to analysing and improving the Customer Experience. DesignThinkers lists the 10 key ingredients to a Customer Journey Map.
read more on MYCUSTOMER.com

08.02.2010

Holland Branding

A short while ago we created a so called Brand Book (a Silver Box with three books in it... and a Miffy) for the Branding of Holland. This was part of a larger Nation Branding Project we are working on for the Dutch government.


We created a mainly visual Brand Book and it's used as a starting point and source of inspiration by the Dutch government and other Dutch organizations. We worked on this project together with Nation Branding specialist Simon Anholt. Especially because we were aloud to tell an emotional story using images and narratives.


Take a look at:

"... and the Dutch created Holland"

10.01.2010

New Publication on Service Design

DesignThinkers participated in writing a book on Service Design called "Designing Services with Innovative Methods". This publication presents the emerging and increasingly important field of Service Design.
order now

05.10.2009

DT designs Crowdsourcing tools for Greenpeace

The Greenpeace organization is one amongst many 'communicators' of 'the green message'. Within this context of green messages you firstly look at how the recipients experience all these messages. Soon more.

We offer our creative LAB sessions for identifying improvements and new opportunities.




Empowerment of the customer is making strong brands vulnerable.




Stop treating service as a commodity. It's time for a new industrial revolution. The service revolution.




Design Thinking is the glue between all disciplines.




Empowerment of the customer is making strong brands vulnerable.

What the LAB has to offer:

How to improve the Customers' Experiences?

Customer Journey LAB is an innovative tool, developed by DesignThinkers, using Service Design and Design Thinking methodologies. It is an effective tool to get insights and improve your customers' experiences of the product and the related services.


Our creative thinkers can help your company to improve the customers' experiences of your brand. We offer our creative LAB sessions for identifying improvements and new opportunities. Using the outcome of the LAB sessions for Designing New Services or Marketing Campaigns for successful brands.


We developed different kind of modules to meet your companies needs:

Customer Journey LAB - Module 1

An Introduction to the LAB

This LAB introduction provides your company a quick insight in the workings of a typical LAB environment. An introduction in Contextmapping, Personas and Customer Journey Touchpoints. This inspiring module consists of 1 - 4 sessions of 4 hours each. For most effective results the sessions will be attended by staff and customers.
Contact us for more information

Customer Journey LAB - Module 2

Improve your Customers' Experiences

These LAB sessions focus on delivering improvements in getting customers' experiences on a higher level. In 6 - 8 sessions of 4 hours each a team of employees together with a group of customers identify insights in current customers' experiences. We focus on Contextmapping, Personas, Touchpoint Analysis and Service Delivery Process.
Contact us for more information

Customer Journey LAB - Module 3

The LAB offers Innovations

The Innovations LAB sessions are focused around a set of Creative Thinking tools. A (international) team of creative and business professionals together with a small number of key employees and/or customers attend the LAB sessions. In 6 - 8 sessions of 4 hours each new ways are analyzed to improve customers' experiences. The results are visualized ready for Prototyping.
Contact us for more information

Customer Journey LAB - Module 4

Implementation: Embedding the LAB

Implementation of a LAB environment in your company or organization secures a process of continuous monitoring and improving of your customers' experiences. Although some clients think this to be too big a step, in the long run it is highly effective. A LAB is implemented and (temporarily) managed by DesignThinkers and aligned with existing project management facilities.
Contact us for more information

10.02.2010

DesignThinkers: Strategic Design Agency based in Amsterdam

Designthinkers is a Strategic Design Agency, based in Amsterdam. We focus on Service Design and Design Thinking methodologies in our Customer Journey LAB environments where Customers' Experiences of Brands play a key role. We assist Public and Private organizations and companies in delivering the best possible Service. We help them to be more Innovative and Competitive.


Clients we recently worked for:


Agentschap NL . Belastingdienst . BNI (Beroepsvereniging van Nederlandse Interieurarchitecten) . GasTerra BV . Gemeente Amsterdam . Gemeente Apeldoorn . Greenpeace . IRO (Association of Dutch Suppliers in the Oil and Gas Industry) . M&S Mode . Ministerie van Economische Zaken . NFIA (Netherlands Foreign Investment Agency) . NL EVD Internationaal . NNP (Nederlandse Nieuwsblad Pers) . NV Nederlandse Gasunie . Senter Novem . Shell International bv . Texel Magazine . The end of the World . TU Delft . Waterschap Vallei & Eem . Yacht
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