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Holland Branding

A short while ago we created a so called Brand Book (a Silver Box with three books in it... and a Miffy) for the Branding of Holland. This was part of a larger Nation Branding Project we are working on for the Dutch government.

We created a mainly visual Brand Book and it's used as a starting point and source of inspiration by the Dutch government and other Dutch organizations. We worked on this project together with Nation Branding specialist Simon Anholt. Especially because we were aloud to tell an emotional story using images and narratives.

An ongoing conversation and feeling of co-ownership is the key to a succesfull relationship between service provider and end-user.


The Water Board: 'Building Relationships'

The Water Board (Waterschap Vallei & Eem) is a public organization and provides the Dutch with a very important service: They take care of all the water. And since half of the Netherlands lies below sea-level their work is vital to the country.

DesignThinkers is developing new ways and a new language for The Water Board to build relationships with it's end-users and making their services more visible to the general public.

See the Campaign 'Het Waterschap is hier'