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Ministry of Economic Affairs chooses DT

After a European tender competition DesignThinkers signs a contract with the EVD (Dutch Ministry of Economic Affairs). For at least three years DesignThinkers will work together with the Ministry on the development of International Strategies and Service Concepts.

Stop treating service as a commodity. It's time for a new industrial revolution. The service revolution.

23.04.2009

Holland Branding

A short while ago we created a so called Brand Book (a Silver Box with three books in it... and a Miffy) for the Branding of Holland. This was part of a larger Nation Branding Project we are working on for the Dutch government.


We created a mainly visual Brand Book and it's used as a starting point and source of inspiration by the Dutch government and other Dutch organizations. We worked on this project together with Nation Branding specialist Simon Anholt. Especially because we were aloud to tell an emotional story using images and narratives.


Take a look at:

"... and the Dutch created Holland"