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Holland Branding

A short while ago we created a so called Brand Book (a Silver Box with three books in it... and a Miffy) for the Branding of Holland. This was part of a larger Nation Branding Project we are working on for the Dutch government.


We created a mainly visual Brand Book and it's used as a starting point and source of inspiration by the Dutch government and other Dutch organizations. We worked on this project together with Nation Branding specialist Simon Anholt. Especially because we were aloud to tell an emotional story using images and narratives.

Empowerment of the customer is making strong brands vulnerable.




Stop treating service as a commodity. It's time for a new industrial revolution. The service revolution.

01.02.2010

Internal Branding: Gasunie takes gas transport further

Europe relies on natural gas, it is vital to our society. Gasunie's network plays a key role in ensuring security of natural gas supply. How to visualize for internal branding purposes such an important role?


'Gasunie takes gas transport further'. This pay off tells the story of the Gasunie forming the core of the 'northwest European gas roundabout'.


DesignThinkers created some first visualizations for internal branding purposes.


DesignThinkers Internal Branding Project 'Gasunie takes gas transport further'