Master Class Course Leaders

Arne van Oosterom,

DesignThinkers

Owner and Strategic Design Director at DesignThinkers, a strategic design agency based in Amsterdam, the Netherlands, that specializes in New Marketing and Branding, Social Innovation, Service Design and Customer Centered Design.


Designer in Residence AHO Oslo / Center for Service Innovation Norway.


Co-Founder of the Service Design Network Netherlands.


Founder of the WENOVSKI Design Thinkers Network and CareToDesign.


Guest lecturer at Management Centre Innsbruck Austria, Savonia University of Applied Science Finland, Parsons New School New York, Rotterdam University of Applied Science and various other international institutions.

Master Class Course Leaders

Erik Roscam Abbing,

Zilver Innovation

Erik operates on the crossroads of Branding, Innovation and Design. He helps clients turn Brands into powerful and inspiring platforms for innovation. He helps Designers, Engineers, Developers and Researchers work with the Brand.


Founder/Owner at Zilver Brand Driven Innovation.


Module Coordinator Master of Design Management at EURIB (European Institute for Brand Management).


Teacher at Delft University of Technology.

06.10.2011

Join our MasterClass Service Design Thinking December 13th

Increasingly you read about Service Design and Design Thinking in the media. But what does it actually mean? What can Service Design mean for a company or organization? Sign up for an introductory Master Class and find out.


This hand-on course will take 4 hours during which time you will get introduced to the theory and several service design tools and methods.


Services are quickly becoming the most important factor in increasing competitive advantages and strong sustainable customer relationships. This is the central theme when we discuss what Service Design has to offer. During this Master Class we will share our professional experiences, knowledge and insights. Our aim is to share all the theoretical and practical information you need to put Service Design into practice.


Program:

  • Background: What is Service Design? Where does it come from and why now?
  • Critical questions: Why is it a unique design discipline? Or not. What are the challenges?
  • Situation: What are the main 'Schools of thoughts "within Service Design? What are the key cases? Where can you find more information?
  • Practice: Working with tools and methods such as Context Mapping, Emotional Journey Mapping, Priority Grid, Scenario Design.


Participation costs:
€ 150,= (Excl. VAT)


Location:
Amsterdam


Date:
Tuesday november 2nd 2010, Introduction Service Design 13:00 - 17:00 hr (English version)
Tuesday december 7th 2010, Introduction Service Design 13:00 - 17:00 hr (in Dutch)
THE MASTER CLASS SESSION OF DECEMBER 7TH IS FULL, PLEASE JOIN ANOTHER DATE
Tuesday february 15th 2011, Introduction Service Design 13:00 - 17:00 hr (in Dutch)
Tuesday march 15th 2011, Introduction Service Design 13:00 - 17:00 hr (in Dutch)
Tuesday april 12th 2011, Introduction Service Design 13:00 - 17:00 hr (in Dutch)
Tuesday may 10th 2011, Introduction Service Design 10:00 - 17:00 hr
Tuesday october 11th 2011, Introduction Service Design/Design Thinking 13:00 - 17:00 hr (in Dutch)
Tuesday november 15th 2011, Introduction Service Design/Design Thinking 10:00 - 17:00 hr (in English, costs € 250,= (Excl. VAT))
THE MASTER CLASS SESSION OF DECEMBER 15TH IS FULL, PLEASE JOIN ANOTHER DATE
Tuesday december 13th 2011, Introduction Service Design/Design Thinking 13:00 - 17:00 hr (in Dutch)


Sign up by sending us an email with the date you would like to participate in the introductory Master Class.


(Note: If there are not enough participants, we reserve the right to cancel the Master Class, one week in advance.)
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