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10 Steps to Customer Journey Mapping

By Arne van Oosterom
To stay competitive and survive the changes organisations are facing today, they need to reassess the way they build relationships with customers. Customer Journey Mapping could hold the key to analyzing and improving the Customer Experience.


A product or service is merely a means to an end. The real deeper value lies in the story attached.


I don’t want to own a coffee maker - I need to wake up early with a little help from a cup of coffee. I don’t want to use a train - I want to get home to my wife and children. I don’t want to go to a store and buy a stereo set - I just want to listen to my favourite rock music when I’m home, it makes me unwind after work.


DesignThinkers lists the 10 key ingredients to a Customer Journey Map.


Read the complete article on MYCUSTOMER.com

We help organizations design Brands, Product Service Systems and Cultures of Trust.




To strengthen their capability to innovate and enable the Co-Creation Value with all Stakeholders.

22.10.2014

We believe in the importance of Creative Thinking and Learning by Doing
DesignThinkers is one of the leading 'design driven' Innovation Agencies helping organizations around the world making the transition from being strictly product orientated and sales driven, towards being service orientated and human centered. We help organizations design Brands, Product Service Systems and Cultures of Trust. To strengthen their capability to innovate and enable the co-creation of value with all stakeholders.


View the DesignThinkers Group Corporate Presentation